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This web site has the following in the web site, "Jasmine Healthcare Limited was conceived by Chris Clark, in early 2004." Our analyzers noticed that the web page also stated " Chris possessed first hand experience of care homes through personal family experience where he had found the standards of accommodation and care offered to be poor." The Website also said " As a result, he passionately believed that the quality of many care homes for the elderly in the UK needed to be improved. Implementing best practice in all aspects of the care provided;. Ensuring that staff are highly trained;." The website's header had Jasmine Healthcare Limited as the most important optimized keyword. It is followed by Care Homes, Elderly, and Nursing Home which isn't as highly ranked as Jasmine Healthcare Limited. The next words jasminehealthcare.co.uk uses is Sleaford. Lincolnshire was included and might not be understood by web crawlers.